Look for the REALTOR®
Trademarks are created to help us choose between products and services. As for the REALTOR® trademark, it helps you choose the right real estate professional. The REALTORŪ trademark assures that you are getting more than a real estate licensee - you are getting a member of the National Association of REALTORS® and the Rockford Area Association of REALTORS®. When you see the term 'REALTOR®', you know that the real estate professional you choose to work with subscribes to a strict Code of Ethics, is informed about issues affecting the real estate industry, and those affecting you, the prospective seller, buyer or renter. When you're ready to make your next real estate decision, look for the REALTOR® trademark.

Your Benefits Of Working With A Rockford Area Association REALTORŪ
Being a real estate licensee is not synonymous with being a REALTORŪ. A REALTOR® is a trademarked word referring only to a member of the local, state and national associations. This member is licensed by the state or states they work in, as are all real estate brokers and agents, yet they have chosen to belong to the REALTOR® association in order to increase their professionalism.

A REALTOR® has easy access to information to assist you in making the right decisions. They are committed to provide personalized service to their customers and clients, and informed about financing options, the housing market, commercial and investment properties. Your best interests are always first with a REALTOR®, whether you're a buyer or a seller.

A REALTOR® must adhere to a strict Code of Ethics. As the second professional trade association to require its members to abide by its ethics code, the National Association of REALTORS® ensures you that your real estate agent is professional, honest and acting in your best interests.

The REALTOR® association allows REALTORS® the opportunity of specializing in a certain area of the industry. Residential, commercial, land development, appraising, and property management are but a few of the specialty areas the REALTOR® association provides additional training and support services to. By developing professional designations, institutes and societies, the REALTOR® association has made it easy for you to find a REALTOR® who has the expertise you need in the area of real estate you want.

When You're Ready To Choose A Rockford Area Association REALTOR®
When you're ready to buy or sell property, choosing the right REALTORŪ is crucial. Interviewing several REALTORS® at various firms is recommended. In addition, talk with friends, relatives, or co-workers who have worked with a REALTOR®. Be sure to ask for references for both the REALTOR® and the firm. Be prepared to spend time in selecting the right REALTOR®. For you, this is as important as the real estate decision you're making.